When you set out to solve a problem or to fulfil a need you have, you encounter your purpose; and that purpose turns into a thriving business. Yetty Williams, in this episode, takes us on her journey – building a digital business that started when Instagram was but a babe in arms – and yes, it is worth the ride!
Yetty is a social entrepreneur, with over 20 years working in the financial and industrial sectors. She is also the proud founder of the popular parenting blog, Lagos Mums, an initiative that undoubtedly makes its mark in the digital space.
In our ‘From Purpose to Profit’ episode, Yetty talks us through:
- Finding her purpose in trying to solve a problem
- Becoming an ‘Accidental Entrepreneur’
- Her smart business moves
- Social Media, COVID-19 and Mental Health
- The future of Lagos Mums
“We need to be curious, we need to stay curious. We’re in the digital revolution age…things are changing faster than we could ever think.”
– Yetty Williams
Links Mentioned:
Yetty Williams’ Instagram
Lagos Mums’ Instagram
Banana Island Living’s Instagram
Banana Island Living’s Twitter
Sponsored by Banana Island School
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